In October 2004 CAPACC acquired Moneywise from the Reader’s Digest Association.

Moneywise, which launched in 1990 is Britain’s biggest selling personal finance magazine and has a readership of 153,000 (source: NRS January-December 2009). Moneywise has a reputation for delivering high quality personal finance coverage in a plain English style and is well positioned to grow as the self-directed increasingly take control of their financial affairs as more financial products are sold without access to independent advice.

CAPACCs overall objectives are supported by an ability to deliver financial information in a variety of formats and styles- Moneywise adds to our potential by providing a strong and established brand with a mass market appeal, that works in a variety of formats.

The reach of the brand is being extended with the introduction of a range of guides dealing with specialised financial issues. The website www.moneywise.co.uk allows an enhanced range of up to the minute reader services to be offered to Moneywise readers and is fully integrated into the magazines coverage. An extensive range of personal finance video content has been introduced onto the site, to explain complex financial issues in a concise and accessible manner.

Moneywise now has a database of over 250,000 purchasers and website users that offer a new market for CAPACCs full range of services.

Visit website: www.moneywise.co.uk